About Us

Welcome to TheU Basketball Academy, located in Glendale, California founded by Olin Simplis, also known as "The Guard Whisperer." With over twenty-five years of experience in player development, Simplis has made a profound impact on notable NBA and WNBA players, bringing unmatched expertise to this innovative educational initiative. Our academy combines elite professional basketball training with a high-caliber online educational program, tailored specifically for middle school student-athletes.

Our Mission

Our mission is to empower young athletes through a specialized program that promotes academic excellence, athletic prowess, and personal development. We are dedicated to nurturing well-rounded individuals who are prepared to excel in the competitive realms of sports and beyond. By integrating rigorous training with comprehensive educational support, we aim to create an environment where student-athletes can thrive both on and off the court, cultivating the skills and mindset necessary for long-term success.

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Our Vision

TheU Basketball Academy aspires to set new standards in the integration of education and athletics, becoming a leading program recognized globally for its commitment to excellence, innovation, and holistic development. Our vision is to produce not only successful athletes but also responsible citizens and transformative leaders. We seek to be a beacon of excellence, where young athletes can pursue their dreams with the confidence that they are receiving the best possible training and support.

Our Philosophy

At TheU Basketball Academy, we believe in the transformative power of combining athletics with academics. Our mission is to develop well-rounded individuals who excel in their sport while achieving academic excellence. We offer a supportive environment that values discipline, teamwork, and personal growth, helping each student-athlete to reach their full potential.

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Community and Support

TheU Basketball Academy is more than just a middle school; it's a community. We encourage our students to form lasting relationships with their peers and coaches, fostering a supportive network that extends beyond the basketball court. Our staff is deeply committed to the personal and athletic development of each student, providing continuous support and guidance.

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Founder - Olin "The Guard Whisper" Simplis 

Olin Simplis, acclaimed as "The Guard Whisperer," is a distinguished figure in basketball training with over 25 years of unmatched expertise. His remarkable career, validated by Wasserman Sports, has been instrumental in developing over 40 NBA players and numerous elite athletes.

As a Belizean-born talent who flourished in Los Angeles, Simplis has a storied history that includes leading the Belizean National team to a gold medal in 1999 and a successful professional stint in South America. He then shifted his focus on being a father to his children, and turned his passion into an opportunity to mentor his son and future generations of ballplayers.

His training sessions in the summer, known for their intensity and effectiveness, regularly attract 15-20 professional athletes from around the world, underlining his global influence and the universal respect he commands within the basketball community.